Alaia released Alaia by Seklaoui as a tribute to creative director Pieter Mulier
In the fashion world, every spark of innovation can ignite countless collisions of inspiration and dreams. Today, fashion house Alaia presents the fourth installment of its Dialogue project, a limited edition book titled Alaia by Seklaoui, in collaboration with photographer Anthony Seklaoui. This visual book, published by Morel, is an in-depth exploration of the art of fashion and a tribute to the first chapter of Alaia's creative director Pieter Mulier's tenure.
Alaia by Seklaoui was born out of the deep foundation of cooperation between Pieter Mulier and Anthony Seklaoui and the common pursuit of "native beauty". Since Mulier took over as creative director of Alaia in 2022, his collaboration with Seklaoui has continued to spark new sparks of inspiration. With his unique documentary photography style, Seklaoui closely captured every precious moment of the Alaia team in the dressing room, backstage and after the launch of the show, and told a story about fashion, art and dreams with the lens language.
This limited edition book is a comprehensive review of Mulier's three-year tenure at Alaia, an in-depth exploration of the brand's deep cultural heritage and exquisite craftsmanship. Through Seklaoui's lens, readers get a glimpse of the ingenuity and pursuit behind each garment. From the first draft of the design to the production of the finished product, from the selection of fabrics to the cutting and sewing, every detail embodies the wisdom and sweat of designers and craftsmen, demonstrating Alaia's pursuit of quality and innovation.
In this book, Seklaoui's photography, with its intuitive and authentic style, takes the reader into a fashion world full of mystery and charm. From the intimate moments in the fitting room to the brilliance of the show, from the collision of designers' inspiration to the exquisite skills of craftsmen, every scene records the growth of the Alaia brand. In particular, the final curtain call of the 2025 Winter and Spring series held by Mulier at the Solomon R. Guggenheim Museum in New York is the visual end, which not only brings a successful end to the whole painting and calligraphy, but also raises the reader's expectation and admiration for Alaia to a new height.
Alaia by Seklaoui is not only a book about fashion, but also an epic about dreams, innovation and persistence. It tells a story about fashion and art with the lens language, showing Alaia brand's persistent pursuit of original beauty and love for quality. Through this book, readers have an in-depth understanding of the story behind the Alaia brand, and feel the indescribable tacit understanding and resonance between fashion and art.